About Us

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We get it...choosing the right agency to work with is a big decision. And in spite of every advancement in technology, doing business is still about conversations and relationships with people. We’d love to get to know you better.

Founded in 1995, The New York Group is a full service marketing communications agency with dedicated teams specializing in brand development, creative advertising, strategic and tactical marketing, sales development, publicity, web interactive, audio/visual production and content engagement. The New York Group has worked with clients nationwide to empower their brands, develop strategic positioning, enhance competitive advantages, expand target markets, build revenue and customer relationships, attract top talent and achieve marketplace leadership. Our work spans the following industry sectors:

Food + Beverage
Health Services
Hospital Systems
Hotels + Tourism
Human Rights
Music Dealers
Real Estate

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“design speaks to heart, conversation speaks to mind: effective advertising needs both..."

The New York Group is a “Made in NY” creative design and strategic planning agency with a proven 25 year track record of working alongside a client roster of small-to-medium size businesses to Fortune 5,000 corporations.

Founded in 1995 as a design and web boutique, The New York Group has grown into a "communications collective" with dedicated teams specializing in creative advertising, strategic intelligence, brand positioning and engagement, tactical communications, sales development, publicity and events, internet technologies and audio/video production. 

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“marketing starts with being able to see the opportunity..."

We work hand-in-hand with clients to bolster their brands, enhance competitive advantages, break open new target markets, sustain marketplace leadership and build profitability.

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“the secret to success is a commitment to the relationship..."

While some clients benefit from our comprehensive suite of solutions, others require shorter-term, project-based collaborations. We welcome building relationships with clients of sizes and industries. We love to learn, we love a challenge, we love to achieve our clients' goals. Now let's get to work!

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“listen and educate, it's people interactions that build trust and brand affinity...”

From telephone greetings and showroom presentations to helpful services and customer care, much of the success we have in sales is driven by meaningful interactions. How customers feel about your brand is a competitive asset that leads to greater satisfaction, more referrals and higher customer lifetime value.

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About the Founder

Rocco Del Greco
Chief Executive Officer

Rocco Del Greco, Founder and CEO of The New York Group, is a nationally recognized business strategist, educator, public speaker, writer and philanthropist with extensive experience in marketing strategy, brand conceptualization and engagement, creative design and communications, organizational planning, and learning systems development.

Driven by his philosophy of lifelong learning for all, Rocco allocates time to conduct learning sessions and webinars in the areas of professional sales, personal and corporate branding, marketing communications and strategy and internet marketing. He has also taught college-level courses in marketing, advertising, retailing, public relations and entrepreneurship.

Rocco holds degrees in business, education and psychology from Columbia University and Hofstra University. Rocco is passionate about animal welfare and rescue, educating children in the arts and technology's role in extending human abilities. He was born and raised on Long Island and currently resides in New York City with his family and two rescue dogs.

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Let’s have a conversation about retailing different.

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@ The Austin Studio
71-34 Austin Street, Floor 2
Forest Hills, New York City 11375
made in-ny

© 1995-2021 All rights reserved. The New York Group is a proud member of the "Made In NY” community and the Queens Chamber of Commerce.